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Projects and Activities:

2001

Hally Enterprises, Inc., has played a key role in the re-launch and ongoing review of the new home web site for the world's largest aluminum company, Alcoa, Inc. (www.alcoa.com).

The revised site won immediate high praise -- both internally and externally (see www.lefile.com). Hally provided top-level strategic guidance along with a wide range of support and services in the planning and execution of the new site.

Details are listed in the Alcoa relationship discussion in this section of our web site.

Our custom audit and critique service has been applied to dozens of sites, including the global stock trading company, ITG Inc., which separately engaged Mike Reilly as an Investor Relations advisor.

Hally completed an assignment to assist Schering-Plough Inc. in refreshing the corporate web site, providing advice regarding selection of developers and strategic planning for the company's presence.

Due to the proprietary nature of the work, clients cannot be listed publicly. However Hally will provide select case histories in new business discussions.(Contact Information)

Hally President Mike Reilly authored a January 2001 article (www.prnewswire.com/irreview/html/010801.shtml) for PR Newswire, looking at the impact of new technology that is reshaping news, financial and other corporate communications. Hally provided strategic advice and counsel for PRN's Internet product, Virtual IQ, aimed at Investor Relations officers, which was well received with market acceptance.

Speaking and seminar engagements in 2001 mirrored many year 2000 events in New York Toronto, London, Pasadena and Las Vegas.

Early in the 2001, with the creation of a US arm of Makinson, Cowell Ltd., of London, Hally opened a new relationship, providing advice and counsel to the firm through its New York Office. Makinson (www.makinson-cowell.co.uk) is a specialist, independent consultancy that advises leading European companies on all aspects of their relationship with the financial community.

Project Highlights

Hally brings a powerful new focus to the burgeoning field of Internet communications. Our clients in Investor Relations, Corporate Communications and Strategic Planning are increasingly recognizing the special capabilities we have for this medium.

Here are some examples (Hotlinks take you either to the resulting work or the company home pages.):

Alcoa

Hally Enterprises, Inc. has steadily expanded its relationship with Alcoa, providing strategic advice on Internet best practices and corporate communications since early 1997.

In addition, Hally and associates have provided a range of tactical services which include:

- custom content writing, editing and proofreading; advice on best practice for online presentation of the 1998 and 1999 Annual Reports;

- oversight of all content and integrity of the corporate web site during two periods of staff personnel changes;

- planning a state-of-the-art Investor Relations sub-site within the parent’s Internet home site www.alcoa.com (for which Hally provided overall strategic planning in 1997);

- web site developer selection and review;

- in-depth research, which has included setting up and facilitating benchmark studies of corporate web site experiences at General Electric, Nortel and IBM.

Hally also was engaged to assist the Alcoa Environmental, Health and Safety group in its 2000 Annual Report Internet presentation and planning.

Other Client Work

For Lexis-Nexis -- A full review of the corporate approach to all on-line information modules including Internet, Intranet and Extranet applications with recommendations on next steps to coordinate and implement "best practices" for clients and internal needs.

For PRNewswire - Expert advice and planning for their top-of-the-line service for Investor Relations Officers, vIRtual IQ (www.prnewswire.com/viq2.shtml). Launched through 29 bureaus nationwide in April 1999, its corporate users now number in the hundreds.

For Clayton, Dubilier and Rice - Best Practices recommendations and counsel for this private equity firm's web site.

For Scotts Company - Initial strategic planning and best practices counsel for Investor Relations communications via the Internet.

For a Fortune 25 company - A 72-page report based on peer reviews at 12 other Fortune 25 firms in which we assessed detailed practices in Internet and Intranet communications.

Trhough our investor relations practice, Hally provided pre-IPO counsel and communications assessment for several small technology and financial markets companies, which plan new stock listings. For IXNet, the global financial services networking company, which went public in August of 1999, we provided strategic investor relations advice and counsel. Hally associate Spring, O'Brien led the assignment.

Other Activities

Educational engagements are a key activity. Highlights include Mike Reilly presenting at the London conference "Investor Relations on the Internet" at Claridge's Hotel in May of 1999. A month later, Mike was brought back to London to tell clients of the advisory firm Financial Dynamics about Internet financial communications developments. Also, the City advisors, Makinson, Cowell, commissioned Hally Enterprises to provide their staff with an overview of Internet use by US communicators and investors.

Mike was also was a guest lecturer on "The Internet and Investor Relations" for students enrolled in the Communications class of Professor Jon White at the City University's MBA program in London. Articles based on Hally research in the same subjects were published in the summer 1999 edition of National Investor Relations Institute's quarterly publication, IRQ, as well as the July bulletin of the UK's Investor Relations Society.

Mike Reilly was quoted in a June news release on a study of the top 100 NASDAQ websites, conducted by PRNewswire.

The Investor Relations Guide, published by Kennedy Publications, includes an invited contribution by Mike Reilly on web site best practices. Updates have been provided annually.

For the Global Public Affairs Institute, Hally handled Web site page creation for its October international conference in London. "A New Model for Corporate Activism."Mike Reilly is an advisor and former board member of GPAI.

Also see our Archives section for published reports and discussions of topical Internet issues authored by Mike Reilly.

 

 

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