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Internet Communications Leadership |
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Abstracts
for the Articles Section
Although
it pre-dates of the newest tie-ups between accounting firms, the majority
of sites indexed in this article are very useful for covering the accounting
profession and all things financial. By extension, there are hundreds
of sites one can discover in this exploration of accounting on the net.
Why Corporate Communicators Need to look Closely at the Internet Some provocative
thoughts on what is happening on the net that should cause corporate
communicators to look more closely. Citations of the successes in e-commerce
by Cisco and GE. Prepared for the Global Public Affairs Institute Can You Trust What You See on the Web? A brief
examination of the issue of how users can come to trust information
they find on company Web sites. It is suggested that new or unknown
companies could help build credibility with Wall Street by using the
trusted data seal "CPA WebTrust," offered by AICPA, the American
Institute of Certified Public Accountants. Most major accounting firms
have been trained in use and application of the WebTrust standards and
principals.
This article,
written for Investor Relations Quarterly, discusses a selection
of ten key websites with content of interest to corporate officials
who communicate with the investment community. Each site is hotlinked
from the article. How Analysts are using the Web A report
from the 1998 annual conference of the National Investor Relations Institute:
What securities analysts had to say about their use of the Internet
and what Investor Relations sections of company Web sites should do
for them. Published in UPDATE, the NIRI national newsletter.
What's next with IR Internet connections? IR officers
and other communicators will want to see how they might shape company
communications to feed into the new personalized sites. Corporate Web Sites For Investors Here are
some of the world's best corporate sites as far as investor communications
are concerned. Each has at least one unique "best practice"
in terms of communicating well to the investment community. Written
in early 1997 -- in web time, an eon ago -- many other companies have
adopted the best examples from these pioneering firms, and some of these
sites are newly updated, but the values are unchanged. The basics
for anyone handling Investor Relations on a web site. Here are the minimum
requirements for a site that meets the needs of both professional and
"retail" shareowners who come looking for background on your
company. Written for Investor Relations magazine, a trade publication
for practitioners of IR, it speaks directly to that audience but lists
comprehensive data for dealing with Wall Street on the net. Examples
are included. Bookmarks for Investor Relations Officers Here are
is a selected set of a dozen locations (bookmarks) ranging from design
ideas to resources which will be of use to Investor Relations Officers
looking to improve their use of Internet technologies and the Web in
general. By no means comprehensive, this is nevertheless a start for
those getting into the Investor Relations area, as created for the National
Investor Relations Institute’s IRQ magazine. Easy Access for Individual Investors Information
is here on the trends for individual investor use of the internet. Explore
how easy it is to get information and make a trade via the net. Some
sites of interest to individuals are named. The Future of Annual Reports on the Web An inquiry
into the changes on annual reports that may come about as they migrate
to electronic media. While print versions of the company's number one
publication will not disappear, there are some very unusual things that
can be done to increase ease of use and value in cyberspace. An MIT
researcher puts it all on a 3-D cube... Wall Street
firms that shunned the Internet in its early days have turned their
ships around. While not giving up tried and true methods of dealing
with customers, brokers now support customers using new media for their
financial affairs. The Internet Effect on Buy Side Relations This paper
covers the impact of Internet communications in the professional markets.
How corporations carry out Investor Relations in the Internet era, as
they connect with analysts and money managers. From a presentation at
Claridge’s in London in May of 1999. With a guide to Internet demonstration
pages. The IR Web Sites of 2000 and Beyond Here is
a look at the trends that dominated internet use as the year 2000 began.
Best practice sites at the time, all of which are still leaders, are
identified. This article was written for the National Investor Relations
Institute. Investor Relations on the Internet Citations An outline with hotlinked Internet illustrations of the speech delivered at the New York Access Conference "Investor Relations on the Internet" in November, 1999, Mike Reilly was Chair of the event and updated a view of how analysts are using the Internet, along with other trends in best practice.
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